April 09, 2018
"As many as 800 million jobs could be lost to automation by the year 2030, according to a recent report by McKinsey and Co. In this massive workforce shift, only companies that learn how to blend the mechanized world with the human touch will survive.
That’s especially true for marketers: As long as we’re trying to reach humans, maintaining the human touch will be a vital part of what we do. Increased automation — chatbots, prepackaged social media responses, etc. — can add value to consumer engagement, but only if the marketers behind the mechanization understand how consumers think and feel."
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