September 14, 2015
Larissa Faw, with MediaPost, discusses our new talent…
“RAPP, part of Omnicom, is moving toward a digital brand engagement agency model with a focus on end-to-end services, something the shop calls "Core Dialog." There are five key elements to RAPP's Core Dialog model -- CMR, curated social engagement, converged mobile, gamification and e-commerce.
Now RAPP is naming Frank Iqbal and Rick Doerr to oversee this expanded expertise in the U.S. They will both report to Greg Anderson, president of Rapp USA.”
Read the full article here: