April 02, 2019
"At SXSW last year, I was in an artificial intelligence session with our Chief Creative Officer, Moa Netto. After the crowd witnessed an AI machine that could create, mimic, and decide, Moa raised his hand.
“Where is the soul in AI?” Moa asked. “Can it mimic soul? Because creativity is about connection to the soul.”
A painfully long silence followed. It’s easy to forget about creativity, and sometimes soul, when marketers are lost in the endless matrix of data analytics. But creativity is and will always be the beating heart of marketing."
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