IN THE PRESS
February 26, 2026
As agencies navigate AI disruption, shifting workforce expectations, and mounting performance pressures, talent strategy has become business strategy. Lori Bring, Senior VP of Talent Acquisition at RAPP, shares how career clarity, intentional innovation, and evolving mentorship models are redefining retention and growth in precision marketing.
What are the biggest retention challenges agencies are facing right now?
In today’s rapidly evolving, AI-driven landscape, talent wants clarity on how their roles will adapt and where future opportunities lie. While compensation still matters in certain high-demand roles, career clarity has become the stronger driver of retention. Agencies that clearly define growth paths and openly address how AI may reshape responsibilities are better positioned to retain top performers.
Workload sustainability is equally important. At RAPP, the work we do in precision marketing demands speed and continuous optimization, and without thoughtful resourcing and realistic scopes of work, burnout becomes a real risk. As agencies navigate ongoing fee pressures, leaders must remain disciplined in how work is staffed and supported.
Employees also want broader exposure across disciplines. Career durability, and not just job stability, is what ultimately drives long-term retention.
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