August 03, 2016
RAPP UK’s Planning Partner, David Reed, shares his perspective on the meaning of “value” for brick and mortar retailers with The Drum.
Reed dives deep into how consumer attitudes toward shopping and perceived value are now manifesting themselves. He goes on to identify four key trends which retailers need to start placing front-of-mind, if they’re going to evolve with their ever-more demanding shopper and deliver a value exchange that has a real impact on their business.
Reed says, “You can have the best product in the market but if you don’t facilitate a true exchange with the shopper and exceed their exacting expectations, you will be rejected. Retail has always been theatre, now it’s time for it to become full-blown, one-to-one entertainment.”
To continue reading visit The Drum.