IN THE PRESS
November 23, 2016
It’s no secret that today’s technology makes for an exciting time in marketing. Brands have more avenues for delivering their messages than ever before.
But how do we connect with our target audience and deal with the obstacles, such as ad blockers?
Ludovic Gougat, SVP, Experience Strategy, RAPP SF shares his POV on how to balance precision and empathy when connecting with customers with mycustomer.
Read the full article here.
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