Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.
Where there is change, there is opportunity.
He shares four keys gaining the most value from your program with SalesAndMarketing.
He talks with Entrepreneur about how to keep your audience engaged.
Jared joins the organization's Storytelling Council.
The war of long-term customer value vs. short attention spans.
Content may be king, but that doesn't mean it's all created equal.
Why should marketers never favor the former over the latter?
Laura Aldridge, RAPP LA, talks with Adotas about how brands can shine, in the wake of GDPR's implementation.
He tells MyCustomer why customers are brands' heroes and how to market to them as such.
He offers insights to eMarketer on the future of the content giant's marketing platform.
Does it have a place in your CRM program?
AI is on the rise, but nothing compares to a human touch. Paul shares his POV with BAI.
Gim joins a group that meets to discuss the latest innovations, create guidelines and work on demonstrating the value and positive business impact of Data Science.
What is brand loyalty? Depends whom you ask.
How can brands achieve better results using less marketing tech?