RAPP UK RETAINS SCOTTISHPOWER DIRECT MARKETING BUSINESS

RAPP UK has beaten off all the competitors and successfully retained ScottishPower’s UK domestic and SME direct marketing account.

As part of their work for the brand, RAPP UK will be helping roll out smart meters to ScottishPower’s UK customers, which are planned to replace more than 5 million traditional meters to measure electricity and gas usage by 2020.

ScottishPower Head of Customer Communications, Heather Smyth, stated, “Congratulations to RAPP for winning a tough and competitive tender – from its Edinburgh and London offices it has demonstrated the strategic creativity and practical application that we value and we are excited to see how the agency will continue to make a difference in our marketing effort.”

Read more about RAPP and Scottish Power with campaign, Decision Marketing, Little Black Book, and The Drum.

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