November 22, 2016 under
RAPP UK has worked with Heist Studios to launch a body-positive campaign and promote their tights.
The tights disrupter thinks very differently about how it designs tights - and RAPP’s campaign thinks differently about how to sell them. That's why this campaign swaps bodies for fruit.
Using prickly pineapples to show mood and beautifully veined melons to suggest age – Heist can talk about form and complexity, without being myopically focused on appearance. RAPP abandoned all of the clichés of an often tiresome category. This campaign is positive, provocative and above all – inclusive. #WhateverYou.