RAPP'S MOA NETTO ON HOW TO RE-ENERGIZE YOUR BRAND

"Future-proof your legacy: I think DDB recently did a great job leveraging the equity of their founders with a modern graphic approach that combines the two Ds from its initials to form the following B. It’s interesting to see how they brought in some nostalgy by including names of the founders in the logo, and then contrasting that nostalgy with a simple and modern look, that can be explored in multiple visual ways. It’s simple, insightful and authentic to who they are and what they want to be known for. Kudos to our DDB friends."

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