JOHN WELLS, PRESIDENT RAPP LA & DALLAS, ON AMPLIFYING YOUR CRM PROGRAM

August 12, 2019

"Brands have finite resources and budgets but an infinite appetite for growth. Because they need to decide where to spend those precious resources, they often leave a customer relationship management program at the table without understanding its true value.

That’s a mistake. While companies have traditionally considered CRM programs as sales tools, the CRM program and the customer experience today is one and the same."

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