RAPP'S JARED RODECKER TALKS WITH MARTECHADVISOR ABOUT NAVIGATING THE TALENT CRUNCH IN THE AGE OF DATA

"The job website Indeed reported a 29% increase in data science jobs earlier this year. Demand for data scientists is rising, and supply isn’t keeping up. For any company that needs data scientists (and as 2020 approaches, that’s every company), there is a serious talent crunch. 

The marketing world is no different, even if many agencies don’t know it yet. With cultures that developed before the rise of data technology, traditional branding and marketing agencies often struggle to realize the value of data. And they do so at their own expense.

One champion billboard, commercial, or banner ad — no matter how jaw-dropping — will usually lose to a smarter data-driven competitor in today’s world. Data allows marketers to deliver omnichannel campaigns that constantly change and evolve on the basis of real-time feedback. Data-equipped marketers can target, segment, and message customer populations with precision. In short, data is smarter. And knowledge is power."

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