DANCE ROUTINES AND SABOTAGE: THE RISE AND RISE OF TIKTOK AND HOUSEPARTY

"If you’d told me a month ago I’d make my first video call to a new client from my bed with no shame, I wouldn’t have believed you," Laura Gibson, Cheil UK's head of social, says. "Yet, here we are. This crisis has normalised video messaging and could mean that more people than ever turn to technology in a time of need rather than away from it." 

The coronavirus pandemic has not only rocked the advertising industry with the threat of a significant decline in spend, but it has also forced agencies, media owners and marketers to radically change their working patterns. One of the video-chat platforms to have become a household name overnight is Houseparty, which has rocketed to the top of the Apple UK app store chart."

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