Carolyn Stebbings Named Top 100 Most Influential People In Data for 2021

"How is your organisation using data and analytics to support the corporate vision and purpose?

Data is at the core of our mission and purpose to invent a new world of marketing through data and technology for our customers. It’s a critical component for our decision sciences, experience sciences and data Sciences teams to be able to practically deliver empathetic experiences and engagement at scale.

2020 was a year like no other - how did it impact on your planned activities and what unplanned ones did you have to introduce?

Initially, the impact of revenue loss and priorities shifting on a daily basis had an unsettling effect on everyone – colleagues and clients alike. It meant revisiting plans of what could and couldn’t be done during this time. It saw us adapting quickly to enable our workforce to working from home - supporting with equipment to create work stations and maintaining our relationship with Sanctus to enable our workforce to have counselling sessions should they so wish. This time also saw some roadmaps around data models accelerated at speed as we looked to help clients adapt to a new normal." 

Continue reading Carolyn's interview with DataIQ.