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Insights

Here you’ll find articles from around the RAPP network that provide insights into our thinking, culture and processes.

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The ‘Why’ Behind Creating Personalized, Tailored Content to Build a Better Brand Relationship

December 01, 2021

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Getting Back to Basics: The 5 W’s (and 2 H’s) of Data for Individualized Marketing Science

February 22, 2021

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INDIVIDUALIZING BRANDS THROUGH PERSONALIZED CONNECTIONS

September 01, 2020

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ORGANIZATIONS THAT SUPPORT DIVERSITY KNOW THEIR CUSTOMERS BETTER

March 06, 2020

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BREAKING DOWN CUSTOMER LOYALTY BEHAVIORS AND METRICS

October 01, 2019

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GEARING UP FOR ARTIFICIAL STUPIDITY

September 17, 2019

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THE EXPERIENCE GAP: HOW TO COMPETE IN THE DIRECT BUSINESS WORLD

July 08, 2019

THE STORY BEHIND BETTER BRAND CONTENT

May 23, 2019

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TALENT'S IMPACT ON CULTURE, WORK AND CLIENTS

April 16, 2019

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3 STEPS TO HARNESS DATA AS A LOYALTY DRIVER

March 06, 2019

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HOW CUSTOMER EXPERIENCE CLOUDS WILL REVOLUTIONIZE YOUR MARKETING

June 12, 2018

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HOW TO REVOLUTIONIZE YOUR CUSTOMER JOURNEY

March 13, 2018

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20 MISSED OPPORTUNITIES TO CREATE IRRATIONAL BRAND PREFERENCE AND EMOTIONAL LOYALTY

October 06, 2017

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