April 04, 2018
"Stop me if you’ve heard this one before, but I have had this experience twice in the past two weeks. Standing in a queue for a relatively small purchase of just a few items, stuck behind someone who’s fumbling in their wallet or purse. The quest for the misplaced loyalty card begins…
This real world scenario highlights one of the major challenges that comes with relying on a card based scheme. They are the antithesis to a frictionless retail experience; asking the consumer to invest more time and effort while creating frustration for other shoppers. Paper based registration forms only serve to make the problem worse for those waiting in line."
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