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July 04, 2017

RAPP UK worked with The Red Cross to create a global TV spot to cut-though the charity sector and increase attention. The spot conveys the immediacy of the Red Crescent Movement’s response to crisis and focuses on the hope of victims.

Enrique Mestre, Marketing Adviser at the International Committee of the Red Cross said, "RAPP has worked closely with us to understand the work of the Red Cross and Red Crescent Movement across the world. This film successfully portrays the hope the Red Cross and Red Crescent emblems deliver day in, day out to those in crisis.”

Ben Golik, executive creative director, RAPP UK, added: “It was never going to be easy to make a global TVC from a library of in-field footage. But with sound taking the lead, a little editing ingenuity and a favour from a drumming mate – the team has made a big noise for an incredible organization.

The Red Cross and Red Crescent Movement deliver aid to people across the globe. The campaign works to portray the movement’s message of hope, while showing the extent of global emergencies in a new, intriguing and raw way.

Read more and watch the TV spot with Little Black Book and The Drum.

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