September 03, 2018
"Mimi Nicklin, President, RAPP Dubai, says, "For too long stereotypes have ruled the roost when it comes to marketing campaigns to Arab women. The best of the campaigns we have seen to date show a cultural understanding of dress codes and appearance but beyond that there is a huge gap in truly talking to women on their own terms."
These tools aim to highlight the growing need for brands and marketers to recognize the potential of small data and true human insight in a world where the concept of “big data” is leading across industries."
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