IN THE PRESS
June 12, 2019
"ApsaraPearl Group has partnered with RAPP MEA for a film about the importance of compassion and connection, told through the story of two girls whose friendship crosses faith and cultural divides. At a time when brands are stepping up to promote important issues, ApsaraPearl Group’s ‘Shirley and Fatima’ shows that wherever we come from, we are stronger together.
Ali Shabaz, RAPP Dubai's Chief Creative Officer, said, 'As a shared leadership team, we felt extremely passionate about making a piece of content for the world that shows a story of humanity, of connection and of friendship. The film, ‘Fatima and Shirley’ explores themes of empathy and tolerance, the central tenets of Ramadan, from the point of view of two young friends, who despite their backgrounds, find common ground every day.'"
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