RAPP and KFC Step-up Reinvention of Loyalty Programme with Pinballer Launch

RAPP UK campaign
kfc
Gamification
Customer Loyalty
kfc game launch

August 18, 2023

RAPP UK has reinvented another gaming classic for KFC’s in-app rewards programme, The Rewards Arcade. ‘Pinballer’ is a fun, immersive, interactive experience which offers chicken lovers even more chances to win free chicken, instantly.

The new game is a reimagined classic built from the ground up using the Unreal Engine. KFC’s unique Pinballer table has been created in CGI, using classic pinball-inspired elements all within a realistic urban environment – with the added KFC charm and twist. Players will be able to enjoy an immersive, 3D experience when they play Pinballer as well as being given the chance to win free chicken.

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