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KFC gamifies loyalty with Rewards Arcade scheme

September 06, 2022

Ludzker said: “Loyalty has moved on from points means prizes, and brands need to keep up with their customers’ behaviors and motivations. The Rewards Arcade is a dynamic way to reward loyalty – customers can have a go, win and claim their prize immediately, making it a win-win for KFC and its guests.

“We wanted to give every KFC guest an entertaining, interactive and competitive space where they can try out a range of retro games to win free food. The games are exciting and fun, and will definitely keep customers coming back for more.”

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