January 19, 2021
"We ask readers of The Drum from brands, agencies and everything in between for their advice on real problems facing today’s marketing practitioners.
Since the first lockdowns of last year, self-improvement projects have seen many of those liberated from their commute pick up new tricks. But while many were trying their hand at breadmaking or portrait-painting, time away from the hubbub of the office has made it harder to keep professional skills as sharp. And efforts to train and develop staff at agencies and brands face many more hurdles when delivered remotely.
So, with working-from-home the comfy default for many more months yet, how have marketing leaders worked to keep their team‘s skills from getting dull?
...Agencies must advocate, and allow space for, self-guided learning, focused on industry and career related subjects that individual employees are most passionate about, and timed at their own pace."
Read the full article on The Drum.