May 05, 2017
Nic Climer, Executive Creative Director and Managing Parter, RAPP Dallas, discuses how to effectively incorporate VR in business with Salesforce blog.
“Virtual reality is a growing industry, and it’s expected to become a $30 billion market by 2020. Many companies, including Ikea, McDonald’s, Coca-Cola, and The New York Times have already taken advantage of the technology.
Krispy Kreme, in particular, has worked hard to integrate VR into its marketing strategy by creating a 360-degree virtual reality film called “Journey to Glazetopia,” — an interesting gamble that the company is hoping will pay off big.
There’s a good reason why so many companies are beginning to implement VR. The power of being fully immersed in an experience can create a strong emotional bond between the viewer and the brand. Remember when you used to take trips to the planetarium as a kid and felt like you were actually in space when staring up at the stars? It’s an experience that’s hard to forget.“
Read the full article here.