April 26, 2017
"Have you ever been stuck in a conversation with someone so obsessed with making his point, he doesn’t give you a chance to speak? That’s how consumers often feel about marketing.
When brands demand that audiences engage with them via social media, paid content, ads, and other platforms, people feel like they’re trapped in a conversation with someone they don’t want to talk to.
My company calls this trap the monologue mindset. Marketers are so eager to connect with consumers, they forget that the key to connection is dialogue."
Read the full article on the Salesforce Blog.