A NEW DAWN, A NEW DAY: BUT ARE THE BANKS FEELING GOOD?

March 22, 2017

Aimee Bryan, Marketing Strategist, RAPP UK, shares how economic and governmental changes are expected to change banking for the better. The question is, how do the brands feel?

Bryan states, “For the banks, 2017 needs to be all about action. No more skeletons in their data closets. No more banking on their heritage. It’s all change. And now, more than ever, UK banks need to build the right support network around them if they want to survive.”

Read more with The Drum.