November 23, 2017
Nathan Stack, RAPP LA, shares with MyCustomer the role QA plays in creating powerful customer experiences.
"Quality assurance can be a nebulous term that varies between and within industries. Despite the numerous approaches and definitions, QA is essentially the art of removing barriers between customers and the experiences marketers design for them... as straightforward as eliminating typos or fixing broken links, and it can be as complex as developing a website test plan composed of hundreds of tests executed across desktop, tablet, and mobile devices. Regardless of its scope, though, the marketing risk of insufficient QA ranges from missed opportunities to outright customer losses."
Read more with MyCustomer.