March 05, 2018
RAPP is now a Global I-COM Core Member.
I-COM's mission is to help their members achieve competitive advantage in Smart Data Marketing. Founded in 2004 as a spin-off of a P&G led industry initiative, today they are backed by 100 associations in 40 countries. The community is comprised of the largest international group of industry leaders from Fortune 500 companies across the Marketing value chain, ranging from CMOs to top Data Scientists, and they host one of the most prestigious international industry award conferences in the field of data-driven marketing. RAPP has been participating in the conference with speakers and/or award entries consistently since 2012.
And, for the first time this year, RAPP will be sending a team to the Data Science Hackathon event: 24 hours to solve a data science challenge for a real client with real data. This year’s client is Lufthansa.
You can find more information at www.i-com.org.