April 21, 2016
Code Worldwide’s case study “Castrol and the Connected Car” won the Gold award in the mobile category at the I-COM Data Creativity Awards.
The I-COM awards are the worlds leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network, trade and lead.
From hundreds of entries, to nineteen finalists, the judges recognized Code for using Internet of Things technology to create new services and new relevancy for Castrol.
Code Worldwide’s CEO, Matt McNeany comments, “We created wearable technology for cars, creating more relevant and personalized relationship between car drivers and workshop owners. We took advantage of the data to create an innovative and meaningful service, driving sales for Castrol. This platform allows Castrol to redefine its leadership position offering a new business model in the automotive industry.”
To learn more visit Code Worldwide’s website.