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RAPP UK's lead Technology Strategist, Ed Ballard, talks social sharing with Database Marketing Magazine

October 29, 2015

Database Marketing Magazine’s Contributing Editor, James Lawson explores the value of social sharing for brands, and Ballard joins the discussion…

With consumer buying journeys increasingly involving social media, harnessing the data from social sites is increasingly important, but hugely challenging – especially given social marketing is very much a manual task. Yet, data collection is every bit as important as updates and pretty content.

Social sharing isn’t just common behaviour, it’s completely changing how brands interact with customers. Today’s buying journeys increasingly involve social and it’s now the biggest source of traffic for many UK websites.”

Read the full article here:

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