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March 10, 2016

RAPP, the high precision brand engagement agency, and part of the DAS Group of Companies (DAS), has strengthened its presence in the Middle East and Africa by moving from an affiliate to an equity partnership relationship with RAPP | Evoke, Dubai.

Alexei Orlov, RAPP Global CEO, commented, “Building an agency in Dubai that can serve the rapidly evolving needs of brands in a complex world requires great talent. Our relationship with RAPP | Evoke in Dubai serves as another example of how RAPP is committed to nurturing the industry’s best talents and continuously adding value to our global clients.”

Marco Scognamiglio, President of RAPP, EMEA & APAC, commented, “The Middle East is a crucial area of growth for global clients in our current and future client portfolio. I have no doubt that by continuing to work with RAPP | EVOKE we will only enhance the value we bring to clients, placing Core Dialog at the center of our business in the region.”

Diksha Dua, Managing Director of RAPP | Evoke, commented, “Strengthening our presence in the market provides our key clients, spanning the FMCG, hospitality, healthcare, aviation, automotive and banking industries, further access to a diverse pool of resources, global innovation and technologies that will enhance the value that RAPP offers in the region. RAPP employees in Dubai will continue to have access to the smartest CRM and digital solutions, supported by a global talent pool that has an innovative edge, fueling their curiosity and inspiring them to build deeper relationships with our clients.”

Media Contact
Diksha Dua
Managing Director, RAPP Evoke
+ 971 4 428 1395

EVOKE - part of the TPH holding company - is an integrated agency for the connected age, with operations headquartered in Dubai and extending to reach the Middle East region. EVOKE creates brand, digital and direct experiences that change people's behaviour based on data insights, cultural context and leveraging innovation through technology.

About RAPP
RAPP delivers high-precision brand engagement for a digital-smart world via Core Dialog™. Core Dialog puts people and their preferences at the heart of the brand experience through the discipline of CMR—Consumer-Managed Relationships—RAPP’s evolved vision for acquisitions marketing and CRM in a mobile-first, opt-in world.  We achieve this by integrating and drawing on the crucial elements of today’s social plasma: curated social media, converged mobile, gamification and digital commerce to create stories perfectly told for our clients. RAPP is part of the DAS Group of Companies. To learn more, visit

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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