“Drop the B” Campaign Launches to Make Birth Without Bias a Human Right

July 09, 2024

New York, NY / June 19 2024 – RAPP, a global, next-gen precision marketing agency harnessing data, creativity, technology and empathy to drive client growth at scale, has partnered with their client, IRTH, to launch “Drop the B,” a campaign which kicks off on Juneteenth.

“No Black parent is free, when bias continues to tarnish birth experiences, and even disproportionately kill or nearly kill Black women and birthing people,” says Kimberly Seals Allers, a former senior editor at Essence and founder of IRTH, “As we think about Juneteenth and the meaning of liberation, we must remember that all roads to true freedom start at birth.”

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