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Customer journey measurement: 4 steps to ensuring more successful marketing strategies

Jay Ro

March 12, 2024

Understanding the customer journey has always been pivotal for businesses, as each touchpoint can add value, increase brand exposure, and build trust within a customer base. However, many companies often neglect to measure that journey beyond traditional methods. Establishing a solid measurement foundation allows companies to pull together those isolated data points and gain a unified view of the customer journey.

A deep, holistic view of behaviors and interactions along the path to purchase can help businesses make more informed decisions around their marketing efforts. Rather than assumptions, marketers work off data-driven evidence to understand which tactics are successful, where to improve the experience, or if any gaps exist along the customer journey. The answers can be found thanks to customer journey measurement.

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