January 06, 2017
RAPP UK and Crystal Ski Holidays launched a dynamic Digital Out Of Home campaign #GetMoreWinter.
The month-long campaign utilizes Crystal’s customers’ data to target commuters and office workers in London with enticing real-time snow reports, ski package deals and resort photos; encouraging them to book their next trip.
Lauren Everitt, Client Planning Director, at RAPP said: “Data and insight was key to the #GetMoreWinter campaign which we used to inform smart media choices across multiple platforms. The DOOH provides the ideal platform to deliver live snow reports from ski resorts to the streets of London and inspire those in need of a post-Christmas mood boost! This will encourage a deeper connection with the target audience and increase awareness of the brand itself.”
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