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September 22, 2015

Code Worldwide has won the Media Planning Invention award for their “Game Changing Planning” in this year’s ‘Adweek Project Isaac’ awards, on behalf of their client PHD.

The annual Adweek Project Isaac Awards celebrate invention in media, advertising & marketing and technology. This particular award honours media planning invention, with judges seeking entries that highlighted technology’s transformational influence on the media business.

Code Worldwide invented the innovative media planning and operations system, Source, which fuses data with game-theory and social software to create a collective global operating system, ‘gamifying’ PHD’s media planning process.    

The platform allows employees from around the world to submit campaign ideas for clients and witness their performance and reception on a live leader board. Source uses data to inspire and identify opportunity, reward collaboration and create a single methodology – effective both globally and locally. Constructed as a global multi-player game, Source is a ‘game’ in which employees win by, essentially, doing their job well.

The collaborative invention was built on the vision created by Mark Holden, PHD global strategy director, of how a network of 75 offices can use social technology, data and game-theory to transform media planning. Holden commented “We are delighted by the success of Source, created with Code. Source has revolutionised our planning process and helped PHD form a hugely effective and collaborative new way of working. So, this award rewards the intelligence that has enabled PHD to create a strategy and idea-generation system that foster incredibly powerful thinking.”

Matt McNeany, Code CEO comments: “Source shows us the future of how marketing and advertising will be managed.  Big data, algorithmic optimization, a rich, emotive, playful user experience, all managed by a game that builds and celebrates a global culture of innovation and collaboration.  We are really lucky to have a client like PHD that sets the bar high and challenges us to deliver real change.”

Ed Freed, Code COO comments: “When we designed Source with Mark and the Team at PHD we approached it utilising service design to create an engaging platform that transforms the way people work and communicate ideas. Through Source has dramatically enhanced the PHD value proposition to clients, leading to some significant new business wins. It’s fantastic to be part of their ongoing success, and continually evolve the platform.”

About Code Worldwide
Founded in 2003, Code Worldwide ( is a leading marketing technology specialist. Code Worldwide helps its clients transform their marketing through technology, deepening customer engagement and streamlining implementation.

Code Worldwide’s services include digital strategy and technology consultancy, the automated marketing platform, adZU ( and Agile development of customized technology products and services. Code Worldwide is a part of RAPP’s network agencies.

About PHD
Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. PHD is a global network with over 2,500 employees in more than 60 countries and is built on a culture of thought leadership, creativity and innovation.

About RAPP
RAPP delivers high-precision brand engagement for a digital-smart world via Core Dialog™. Core Dialog puts people and their preferences at the heart of the brand experience through the discipline of CMR—Consumer-Managed Relationships—RAPP’s evolved vision for acquisitions marketing and CRM in a mobile-first, opt-in world.  We achieve this by integrating and drawing on the crucial elements of today’s social plasma: curated social media, converged mobile, gamification and digital commerce to create stories perfectly told for our clients. RAPP is part of the DAS Group of Companies. 

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Media Contact
Gael Angoula
Marketing Manager, Code Worldwide

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