IS IT TIME TO BURY THE NAME 'DIRECT MARKETING'?

October 13, 2016

DMN covers a piece on the essence of direct marketing, also known as “how the consumer and the business interact.”

RAPP’s EVP of Applied Data and Strategy, Jessie Kernan, speaks on the various connations of direct marketing in relationship to the agency world vs. rest of the world and the advertising industry now vs. the industry in the past.

The piece gives an overview of RAPP’s POV of direct marketing.

“RAPP has likewise gravitated toward customer-centricity as a catchall. And, of course, data-driven. Kernan states, “We made a very conscious evolution away from direct toward customer-centricity and relationship as opposed to the channel. It's been more about data-driven marketing.”

To learn more visit DMN.