January 01, 2016
RAPP UK’s Managing Partner of Data, Carolyn Stebbings, article on 2016 Predictions was featured in Database Marketing Magazine.
“2016 will be about fewer but better communications from brands. As clients are increasingly able to align their data and technology, the integration of online and offline data will become more mainstream and their understanding of the customer specific journey will become clearer.”
Be sure to check out the rest of this year’s predictions!
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