RAPP'S GLOBAL CSO, SHIONA MCDOUGALL EXAMINES THE TRUE MEANING OF 'VALUE' FOR BRANDS, DURING COVID-19

"RAPP have been analysing the evolving meaning of value in culture for 8 years now. Through a series of semiotic analyses, qualitative research and quantitative studies. We’ve mapped, tagged, quantified and explored what “value” means to different consumer groups across many industries in western culture today. Because every brand we work with has a value story to tell.

 

The keys to driving real value perceptions lie in:

  • handing back CONTROL to the customer
  • helping consumers navigate the CHOICES available
  • tapping into a strong sense of COMMUNITY
  • ensuring you operate at your audiences CONVENIENCE
  • talking with CLARITY"


Read more on Adforum.