April 23, 2020 under
RAPP'S GLOBAL CSO, SHIONA MCDOUGALL EXAMINES THE TRUE MEANING OF 'VALUE' FOR BRANDS, DURING COVID-19
"RAPP have been analysing the evolving meaning of value in culture for 8 years now. Through a series of semiotic analyses, qualitative research and quantitative studies. We’ve mapped, tagged, quantified and explored what “value” means to different consumer groups across many industries in western culture today. Because every brand we work with has a value story to tell.
The keys to driving real value perceptions lie in:
Read more on Adforum.