RAPP WORLDWIDE AND PROXIMITY WORLDWIDE HAVE JOINED FORCES

"Omnicom is folding its global direct and digital agency Proximity under its CRM powerhouse, RAPP Worldwide, to form a 19-office agency, led by RAPP’s Global CEO, Marco Scognamiglio.

The Proximity offices will rebrand to RAPP and Proximity Worldwide’s current global CEO, Mike Dodds, will move into a new role as CEO of Rapp EMEA."

Read more with Campaign UK and Mediapost.