LEVERAGING PERSONAL PASSIONS TO CREATE MEANINGFUL CONTENT

"Content is still one of the best ways to engage consumers. Create meaningful content, and you offer like-minded customers more reason to get involved and invested with your brand. Whether information is coming from peers, family, or brands, people like the feeling of being understood. That’s what meaningful content does. It makes the individual feel seen and heard.

Besides, nearly half of all consumers engage with copious amounts of content before arriving at a purchase decision. This is the perfect opportunity to persuade with a compelling, useful read and move the ultimate choice in your favor. It may also help position your brand as a trusted source, which has benefits of its own. Individuals will be five times more likely to look to you for information prior to a purchase, giving you yet another opportunity to persuade."

Read more from Jack with SearchEngineWatch.