CLOUD-BASED ANALYTICS: THE KEY TO REAL-TIME RESULTS

Vignesh Clingam, SVP, Decision Sciences, RAPP Dallas, discusses the advantages marketers have with cloud-based analytics.

Clingam shares the key benefits of using cloud-analytics, including - real-time optimization, real-time personalization, real-time scoring and a competitive leveler. He also shares the three organizing principles to get started and drive value from cloud-based analytic platforms.

To learn more visit Smart Insights.