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#SXSW2023 coverage of the first day, made by Franco Luca exclusively for Dossier

Franco Luca

Franco Luca

March 14, 2023

After a virtual pandemic edition (2021) and an edition with some traces of restrictions (2022), this year it returned and is its largest edition so far. The streets full of people from all over the world, marketers, advertisers, artists, activists, hippies, many different audiences with the same goal: to understand where we are going at a time when we feel that we are moving into the future more than ever. Logically, the agenda this year is full of issues related to AI (Artificial Intelligence), which, far from being a fad or a resource, is already a reality and a tool for the mainstream.

We started off with a nice Disney-style storytelling session with Josh D'Amaro, president of the Disney Parks, where he showed us a real Star Wars lightsaber, a Tinkerbell hologram, robots and other resources that brought out all the inner children of the Convention Center . But the highlight of the first day was undoubtedly the talk by Greg Brockman, President of OpenAI, the company that developed ChatGPT and DALL-E.

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