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Should agencies focus on new or existing clients in an economic downturn?

January 25, 2023

In 2023, should marketing agencies prioritize picking up new clients, or focus on building up their existing roster? On the one hand, there’s an economic downturn underway and times are hard – so additional income will be vital to keep businesses growing.

On the other, pitching very heavily for new accounts can put a strain on resources and stretch an agency’s ability to meet all of its obligations to clients.

We asked experts from across the globe and the industry to share their new business approaches.

Continue reading The Drum.

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