CONFIDENCE THAT COMES WITH REPRESENTATION

March 04, 2021

"How would you describe the overall culture at your agency?

RAPP is a very flat, smart and transparent agency. It is a truly refreshing culture where ownership of your career, work and success is possible based on your own merits. Everyone gets their hands directly into the work – and doing that work well results in recognition and reward.

In your opinion, what do you see as the biggest change in the advertising industry since women have begun to break the glass ceiling?

I’ve seen a lot of change in the industry over the last 20 years! We are having conversations that would not have been possible prior to the #MeToo movement, and there is a rise in social consciousness which is impacting overall expectations of how agencies and businesses are representing talent in the workforce as a whole.

The increased representation within the industry over time has also helped with forward momentum. We have seen women excel in leadership, creative, analytics, and technology roles. There is confidence that comes with representation – more women feel like they can take on more senior roles and are not shying away from these challenges. Subsequently, more agencies are supporting this representation within their organizations due to proven results."

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