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Reframing the Idea of Feedback to Increase Performance

December 13, 2021

By Carla Patton, Director of People

No one likes to be criticized about how we perform our jobs. Agencies know this, so they often postpone meetings to engage with employees because giving feedback can be quite uncomfortable.

However, it can’t be overstated that giving critical feedback to your people, although difficult, can be extremely beneficial. Employers should want to keep workers on the team who are open to hearing constructive criticism. In fact, receiving constructive criticism can help change how we think about our career paths and the skills we need to reach our unique goals and boost our creativity.

Why not view feedback as a part of the creative process itself? It is. As leaders and professionals give colleagues thoughtful feedback, they can literally assist in encouraging a refreshing creative spirit. Creativity is obviously original, but it’s also inspired — and that’s a critical reason to be open to constructive feedback.

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