IN THE PRESS
December 01, 2025
Imagine this: You need a new pair of running shoes. Instead of driving to the store or starting a search online, you turn to your artificial intelligence agent that already knows you wear a women’s size 8 with average support. You ask for a price point of under $140 with delivery by Friday and make sure it knows you prefer sustainable brands. Within seconds, the agent has found and completed the transaction, applied your membership discount, and arranged for delivery at no additional charge.
This isn’t science fiction. It’s the emerging reality of digital doubles—personalized AI agents that act autonomously on behalf of consumers in the marketplace. These AI agents go far beyond chatbots. They can learn individual preferences, behaviors, and values; based on these insights, they can then make decisions, shop, book services, and interact with companies without constant human oversight.
“Opportunities include smoother journeys from discovery to delivery, richer personalization, and lower service costs because agents handle routine steps,” he says. “New growth will come from being ‘agent-ready.’”
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