RAPP and Samsung UK Create Unique Data-Driven Campaign

September 13, 2021

"RAPP UK and Samsung UK have teamed up with exercise tracker app Strava, for a new campaign to support the newly launched Samsung Galaxy Watch4 Series. The hyper-targeted, data-driven campaign, called 'Samsung Galaxy Watch4 Challenge' uses real people’s fitness accomplishments tracked through Strava, to show how the watch support their fitness journey.

The campaign encourages Samsung customers to get out there and participate via a raft of different routes around the UK, driving awareness and desire by demonstrating just how effectively the new Samsung Galaxy Watch4 can track their health and fitness, and stay on top of their overall wellness."

Continue reading with Little Black Book.