May 14, 2021
The work uses the provocative line ‘Don’t Just Watch’ along with relatable scenarios that show the devices’ innovative features at their best.
With multiple variants of the creative, the campaign delivers a matrix of different smartwatch products, features and messages, to a wide variety of custom YouTube audiences – depending on their individual preferences.
It will feature on YouTube, Pinterest, online video (Condé Nast, Teads, Hearst, The Trade Desk) and OOH (roadside, National Rail, Underground and buses) until the end of June.
RAPP’s brief was to develop an overarching creative platform which inspires Samsung owners to buy a Samsung Galaxy Watch3 and Galaxy Watch Active2.
The campaign shows how smartwatches can help people to “Push harder, Pay quicker, React faster, Dream bigger, Move freer” and “Own your health.”
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