August 08, 2018
"Travel is a sector awash with data: travel brands have access to volumes of data relating to individual travelers that would be the envy of many other sectors. Think about the all the directly provided data points such as name, email, then add the inferred data such as how far in advance travelers book, duration of trip and level of flexibility.
So with all this data, why do we only see a relatively limited range of approaches to using it, most commonly a static loyalty scheme based on a model of tiered membership and benefits based on annual purchases?
With so much data at our fingertips, there is so much more potential to create a truly standout customer experience and a loyalty scheme that work."
Read more with Travel Daily Media.