IN THE PRESS
November 25, 2025
The AI strategist has become one of marketing’s most sought-after—and least understood—new roles. As agencies move from experimentation to execution, these professionals are emerging as the bridge between creativity, data and technology.
“When I hear things like ‘process automation’ and ‘having AI take the mundane tasks out of the way,’ I understand why people who work in this service-based industry get anxiety about the idea that AI is coming for their jobs,” said Max Braun, director of experience planning.
AI “needs a PR reset” and an AI strategist can lead the way, he said.
This professional can reimagine “what higher-order thinking looks like when humans and machines collaborate,”Braun said. “This starts with empathy for the creatives, account leads and technologists by deeply understanding the people behind the process, the frustrations they carry and the friction that narrows their field of focus.”
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