IN THE PRESS
April 26, 2024
Brands thrive by channeling their creative energies into what works—and away from what doesn’t. Yet many marketers and agencies focused on DEI in marketing aren’t hitting the mark when it comes to widening the aperture of the gender lens. Accordingly, they’re missing the chance to invite people to see themselves in the products and services they promote.
There’s little argument that gender inclusivity in marketing is essential. Consumers of all generations, especially Gen Zers and millennials, question the traditional two-gender binary. Pew Research reporting indicates that more than half of buyers aged 18 to 29 believe digital forms should include multiple gender choices. Forty-seven percent of those aged 30 to 49 agree.
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